Research Blog: Music Video Conventions

 



I will be doing a music video using the song Happy by Pharrell. The audience would usually see the artist of the song dancing and lip syncing. They will usually have a concept to gain or something that the audience could learn from it. In some cases the message is either blatant and clearly stated or its hidden behind the lyrics of the song.

  • They usually either have on suits or are shirtless which is for the males. The women usually have on regular clothing or some fancy suit.
  • The props include things that have to do with the song or storyline. For example, There might be a cane in a dancing video for added effect.
  • Their appearance is usually sad or happy and in many cases they are wet from rain. 
  • The angles of R&B videos are usually focused on the singer or protagonist of the storyline. It'll continuously move between the characters and the artists singing. 
  • The background of the music videos will be outside where its probably raining and then the next scene would be a couple fighting or being romantic with one another. 
  • The score of the music videos are obviously the song that is being betrayed. Although as the story begins to end along with the song it might speed up some. Then at the end it'll slow down, the same verse will be repeated and it'll begin to fade out.
  • These music videos include alot of pathos due to the sad nature of them, although they can be upbeat and happy like the song that i chose. They can also include ethos because they show the artist of the song but they sometimes include other celebrities to either be apart of the story or to dance.

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