Posts

Showing posts from October, 2020

Planning Storyboard for my Callaway Blue Water Commercial

Image
Scene one: It will begin outside in a field with a woman running. I'll follow her using a pan shot to emphasize the movements and that she is exercising. I might have the opening shot to be the sky and then move the camera down to focus on her or I might start from her shoes and work my way up. Scene two: In this scene the woman will get tired from running and stop to take a rest. As she kneels and rests her hand on her knee she'll say "Its so hot" or something that expresses the conditions of the weather. She'll also have sweat dripping from her face to put even more emphasis on how hot it is. Scene three: In this next scene Spiderman will appear with an ice cold bottle of Callaway Blue Spring water. Spiderman will say "here take this" while handing it to the woman followed by her thanking him. Scene Four:  Spiderman is absent from this scene but leaves the woman with the bottle of water in her hand. The woman stands in her position and drinks the wate

Research Blog: Commercial Conventions

Image
 I am doing my commercial based on the product Callaway Blue Spring Water. Viewers of water commercials would normally see a mountain or lake flourishing with water. In other cases there would be a person an unbranded bottle of water then they'd end up trying out the endorsed bottle of water. The narrator would then talk about how natural and rich the water they are presenting is. Viewers of beverage commercials like Gatorade, would have someone doing something athletic like running, followed by them drinking the advertised beverage. Then the narrator would talk about how refreshing and rejuvenating the drink is and how you should drink it especially when doing task that can burn you out. The costumes worn in these commercials are sports apparel. Such as, gym shorts, sports bras, tights, tennis shoes; these clothes are usually unbranded this is meant to keep the spotlight on the product. In the other type of water commercial they' have on casual clothing and possibly pajamas. P